Stories &
Fashion
Explore the latest fashion trends, outfit ideas, accessories, and beauty inspiration.
30 STORIEs
FashionThe Return of the Tiny Bag, But With a Completely Different Attitude
The tiny bag used to hold your essentials. Now it holds the entire outfit together as its main character. Here is how th…
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FashionWhich Colours Look Best for Festive Looks and Autumn Ethnic Wear?
Not sure which shade to wear next? Rust with ivory, teal with gold, blush with olive. Autumn loves warm tones, and the f…
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FashionThe "Main Character" Test: Which Part of Your Outfit Do People Notice First?
The main character of an outfit is the part people notice first. It can be a neckline, a cape, a bag, or even the footwe…
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FashionWhy Is Autumn the Perfect Season for Lightweight Ethnic Wear?
Want a wardrobe that works harder for you this season? Heavy layers feel like too much, and summer fabrics feel too thin…
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FashionThe 3 PM Outfit Problem: What to Wear When Your Day Turns Into Plans
The 3 PM outfit problem is real. Casual plans become dinner plans, and the outfit you are in has to carry you further th…
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FashionWhat to Wear for a Udaipur Trip When Your Plans Include Palaces and Dinner
Palaces by day, rooftop dinners by night. Here's how to pack festive, photo-ready outfits for a Udaipur trip without car…
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FashionWhy Do Some Clothes Become “Go-To” Pieces Without You Planning It?
Some outfits become wardrobe go-tos without any planning. Here is the psychology behind why certain ethnic pieces get re…
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FashionThe “Too Much” Outfit Is Back, But There’s a New Way to Do It
The "too much" outfit is back in Indian fashion. But the new version is different. It is intentional, craft-driven, and…
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FashionThe Psychology of the “Too Pretty to Wear” Outfit
The outfit is too pretty. The occasion is not special enough. Sound familiar? Here is why we keep protecting our most be…
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FashionWhat Should You Wear When You’re Hosting Diwali at Home?
Hosting Diwali means hours on your feet, not hours seated. Here's how to pick a festive suit that moves with you from pu…
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FashionWhat Colours Can You Wear for Diwali Besides Red?
Red isn't the only Diwali colour anymore. Here are five festive alternatives, from mustard to sage green, that feel just…
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FashionWhat Should You Wear When Diwali Plans Include Puja, Dinner and Photos?
One Diwali day, three different moments to dress for. Here's how a single festive suit can move from puja to dinner to p…
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FashionThe 5-Second Check That Can Save a Bad Outfit
Most outfit problems have a simple fix if you catch them in time. Here is the 5-second visual check that identifies what…
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FashionWhat to Wear Instead of Jeans When You Want a More Interesting Look
Denim is easy, but it's not exciting. Here are five co-ord and Indo-Western outfits that offer the same comfort with a l…
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FashionWhy Are Juttis Having a Gen-Z Fashion Glow-Up in 2026?
The jutti glow-up is real, and it is not slowing down. Gen Z is wearing handcrafted juttis with everything from denim to…
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FashionThe Festive Pieces Gen Z Will Actually Want to Repeat
Not every outfit earns a second wear. These five handcrafted ethnic pieces do — through embroidery density, versatile fa…
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FashionHow Does Traditional Craftsmanship Make Fashion More Personal
Handmade details do more than ornate an outfit. They add character, story and identity, turning everyday ethnic fashion…
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FashionWhich Indian Fashion Trends Are Coming Back in 2026?
Gen Z is bringing back some of the best things Indian fashion has to offer. Here is a look at the five Indian fashion tr…
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FashionWhy Does Everyone Want to Look “Expensive” Now?
Tissue silk, dense zardozi, precise sequin panels the formula for looking expensive in ethnic fashion is simpler than mo…
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FashionWhat Is Desi Maximalism and Why Is It Trending in India in 2026?
Desi maximalism is not about doing too much. It is about doing everything with intention. Here is what this Indian fashi…
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FashionWhat Can I Wear Instead of a Lehenga for Diwali?
Not feeling a lehenga for Diwali this year? Here are five festive ethnic alternatives, including kaftan sets, sharara su…
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FashionWhy Coord Sets And Indo-Western Wear Fit So Well Into Modern Indian Wardrobes
Coord sets and Indo-Western wear dominate modern wardrobes with comfort, versatility and everyday appeal. It has quietly…
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FashionHow to Keep Your Ganesh Chaturthi Outfit Comfortable
Want a festive look without feeling restricted? Ganesh Chaturthi calls for festive fashion that looks beautiful and feel…
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FashionWhy Indian Fashion Is Moving Beyond Occasion Wear
Ethnic wear is no longer saved for special days alone. Comfort and versatility are changing how ethnic fashion gets worn…
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FashionWhy Handmade Fashion Appeals to Modern Shoppers
Why settle for fashion that feels familiar? Handmade fashion brings something special to modern wardrobes. Fast trends m…
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FashionCan Indian Ethnic Wear Be Minimal And Modern?
Ethnic wear does not need heavy detailing to make an impact. Less detailing does not mean less style. Minimal ethnic wea…
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FashionBuild A Festive Wardrobe Without Constant Shopping
You do not need new clothes for every festive event. Building a festive wardrobe is easier than you think. Gulbhahar sha…
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FashionWhy Viral Outfits Are Not Always Good For Your Wardrobe
Viral outfits look exciting online but rarely last in real life. Why versatile ethnic pieces beat viral outfits every si…
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FashionWhy Some Outfits Become Wardrobe Staples Without You Planning It?
What quietly turns sarees, suits and coords into staples? That outfit you always reach for wasn't an accident. Comfort,…
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FashionWhat Does a "Good Wardrobe" Actually Look Like?
A good wardrobe isn't about how much you own. It's about how well it all works together. Sarees, suits, coords and Indo-…
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